meatmilkАктуальные вопросы переработки мясного и молочного сырьяTopical Issues of Processing of Meat and Milk Raw Materials2220-8755Институт системных исследований в АПК Национальной академии наук Беларусиmeatmilk-485Research ArticleЭКОНОМИКААКТУАЛЬНЫЕ ТЕНДЕНЦИИ РАЗВИТИЯ МИРОВОГО РЫНКА МОЛОКА И МОЛОЧНОЙ ПРОДУКЦИИCURRENT TRENDS IN THE DEVELOPMENT OF THE WORLD MARKET OF MILK AND DAIRY PRODUCTSГусаковГ. В.GusakovG.

к.э.н., доцент,

Минск

Minsk

gordei.v.gusakov@gmail.comЁнчикЛ. Т.YonchykL.

Минск

Minsk

yonya@tut.byДовнарЛ. И.DovnarL.

к.э.н.,

Минск

Minsk

ec-research.immp@yandex.ruИнститут мясо-молочной промышленностиInstitute for Meat and Dairy Industry202426022026019922Copyright © Гусаков Г.В., Ёнчик Л.Т., Довнар Л.И., 20262026Гусаков Г.В., Ёнчик Л.Т., Довнар Л.И.Gusakov G., Yonchyk L., Dovnar L.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://meatmilk.belal.by/jour/article/view/485

В статье представлен анализ актуальных тенденций развития мирового рынка молока и молочной продукции в условиях трансформации потребительского спроса, экологических ограничений и нормативных инициатив. На основе данных ФАО, ОЭСР, Министерства сельского хозяйства США и аналитических агентств рассмотрены региональные особенности производства и экспорта молочной продукции, а также прогнозы на кратко- и среднесрочную перспективу. Установлено, что устойчивый рост спроса и производства наблюдается преимущественно в странах Азии (Индии, Пакистане), где потребление ориентировано на свежие молочные продукты, тогда как в странах с развитой экономикой усиливается интерес к переработанным категориям: сырам, функциональным продуктам и молочным ингредиентам. Выявлены ключевые экспортные позиции молочной продукции: сливочное масло, сыр, сухое молоко, характеризующиеся высокой добавленной стоимостью и стабильным внешним спросом. Рассмотрены изменения в потребительских предпочтениях, включая рост интереса к растительным альтернативам, безлактозным продуктам, экологичной упаковке и концепции «чистой этикетки». Отдельный акцент сделан на влиянии медицинских и поведенческих факторов, таких как распространение терапии GLP-1, способствующей росту спроса на белковые и функциональные продукты.

The article presents an analysis of current trends in the development of the world market of milk and dairy products in the context of the transformation of consumer demand, environmental restrictions and regulatory initiatives. Based on data from the FAO, the OECD, the US Department of Agriculture and analytical agencies, regional features of dairy production and exports, as well as forecasts for the short and medium term, are considered. It has been established that a steady increase in demand and production is observed mainly in Asian countries (India, Pakistan), where consumption is focused on fresh dairy products, while in countries with developed economies there is an increasing interest in processed categories: cheeses, functional products and dairy ingredients. Key export positions of dairy products have been identified: butter, cheese, milk powder, characterized by high added value and stable external demand. Changes in consumer preferences are considered, including a growing interest in plant-based alternatives, lactose-free products, sustainable packaging and clean label concepts. A special emphasis is placed on the influence of medical and behavioral factors, such as the spread of GLP-1 therapy, which contributes to the growth of demand for protein and functional products.

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The authors declare that there are no conflicts of interest present.