RESERVES OF INCREASE IN SALES VOLUMES OF CONDENSED DAIRY PRODUCTS IN THE DOMESTIC AND FOREIGN MARKETS
Abstract
The article presents the results of the assessment the possible ways to increase the sales volumes of condensed milk products, namely by introducing new production technologies and applying marketing tools for product promotion. The prospects for the production of condensed milk products with sugar using new technology based on hydrolyzed whey are grounded. The analysis of exports of milk and cream condensed sweetened from the Republic of Belarus is carried out. Marketing features of promotion and sales of condensed milk products are presented. The possible directions of sales of condensed milk compound products based on hydrolyzed whey are grounded and proposed.
About the Authors
A. Meliashchenia
Institute for Meat and Dairy Industry
Belarus
Belarus
T. Shakel
Institute for Meat and Dairy Industry
Belarus
Belarus
L. Sokolovskaya
РУП «Институт мясо-молочной промышленности»
Belarus
Belarus
References
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2. Rybalova, T.I. Stimulirovanie sprosa na rynke molochnyh konservov [Stimulation of demand in the market of dairy canned food] / T.I. Rybalova // Molochnaja promyshlennost'. – 2012. – № 8. – S. 34–35.
3. Rybalova, T.I. Rebrending i restajling na rynke molochnyh produktov [Rebranding and restyling in the dairy market] / T.I. Rybalova // Molochnaja promyshlennost'. – 2014. – № 6. – S. 4–6.
Review
For citations:
Meliashchenia A., Shakel T., Sokolovskaya L. RESERVES OF INCREASE IN SALES VOLUMES OF CONDENSED DAIRY PRODUCTS IN THE DOMESTIC AND FOREIGN MARKETS. Topical Issues of Processing of Meat and Milk Raw Materials. 2017;(12):24-32. (In Russ.)
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