ASSESSMENT OF MARKET POTENTIAL OF NEW TYPES OF POULTRY MEAT PRODUCTS FOR NUTRITION OF PRESCHOOL AND SCHOOL-AGED CHILDREN

Abstract

Socio-demographic and economic factors that contribute to the development of the market of poultry meat products for nutrition of children of preschool and school age are given. The analysis of the market of meat products for nutrition of children of preschool and school age has been carried out. It is pointed out the need to develop industrial production of specialized products for children over 3 years old, including for providing food in preschool and school establishments of the country. The assessment of the demand in semi-prepared ground meat products for providing food in preschool and school establishments in Belarus, evaluation of the market size for poultry meat products for nutrition of preschool and school-aged children, and estimate of the potential demand for new types of poultry meat products for nutrition of preschool and school-aged children are conducted.