FUNCTIONAL BEVERAGES BASED ON PERMEATE: INTERNATIONAL EXPERIENCE AND DEVELOPMENT PROSPECTS IN THE REPUBLIC OF BELARUS
Abstract
This article explores the potential of using permeate, a by-product of milk processing, to create functional beverages. It analyzes international experience, exemplified by the sports drink GoodSport (USA), and examines the whey drink segment in the Republic of Belarus as the most technologically developed category. The study shows that the national whey drink market is evolving toward product range expansion and diversified flavor profiles and formats, confirming sustained consumer interest. A comparison with related categories (juice drinks and fruit drinks) highlights the price competitiveness of permeate-based beverages. Drawing on juice drink production data, the potential sales volume of permeate-based beverages in the first three years after launch was estimated. The findings confirm the prospects for developing the production and commercialization of permeate-based beverages in the domestic market.
About the Authors
L. Dovnar
Institute for Meat and Dairy Industry
Belarus
Belarus
Minsk
L. Yonchyk
Institute for Meat and Dairy Industry
Belarus
Belarus
Minsk
E. Bespalova
Institute for Meat and Dairy Industry
Belarus
Belarus
Minsk
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Review
For citations:
Dovnar L., Yonchyk L., Bespalova E. FUNCTIONAL BEVERAGES BASED ON PERMEATE: INTERNATIONAL EXPERIENCE AND DEVELOPMENT PROSPECTS IN THE REPUBLIC OF BELARUS. Topical Issues of Processing of Meat and Milk Raw Materials. 2024;(19):60-71. (In Russ.)
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