PREDICTIVE ASSESSMENT OF TECHNOLOGICAL POLICY FOR DEVELOPMENT OF THE INDUSTRY AND SALES OF DAIRY PRODUCTS
Abstract
The article outlines the theoretical and methodological issues of the practice of forming traditional engineering and economic competencies in the process of constructing predictive assessments of the development of the technological policy of the industry and sales of processing enterprises based on the "marketing mix" and understanding supply and demand as linear value chains. The author of the article identifies the features, factors and main trends in the development of the dairy industry in the direction of the production of organic and alternative dairy products.
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Review
For citations:
Zhudro V. PREDICTIVE ASSESSMENT OF TECHNOLOGICAL POLICY FOR DEVELOPMENT OF THE INDUSTRY AND SALES OF DAIRY PRODUCTS. Topical Issues of Processing of Meat and Milk Raw Materials. 2024;(19):72-78. (In Russ.)
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